Today’s extremely competitive business environment and the staggering growth and utilization of social media makes it more important for your business to differentiate itself from competitors than ever before. The need to be more proactive in your approach to both reaching new customers and keeping consumers interested in your products has never been greater. Ballywho Interactive specializes in developing customized content geared exclusively around your greater marketing objectives. Our content management team and trained staff of professional SEO writers keeps consumers interested, entertained and engaged in your brand so you can focus your efforts on delivering a quality product for your customers. Unlike other “content farms,” our unique material is rich in the personalized voice of your brand so that it is more clearly geared towards your target audience.
Our Content Team
Ballywho is comprised of an eclectic and dynamic talent pool. Our content management team has a sound understanding of social media and search engine optimization (SEO) techniques. We also have backgrounds in various communications outlets from marketing , public relations, broadcast and print news, to former editors for major media publications. Our team works with you to produce content that is readable, engaging and speaks to your customer…not at them. Most importantly, we seek to get to know your voice so that our talented staff can create unique material that promotes your business or overall industry in a manner that really speaks to consumers.
When we create a set of blogs for you, we work directly to increase your brand. Our content managers work with you to create original pieces that represent you as you want to be perceived. You have complete control over the frequency of your blog and microblog posts and the subject matter. Our creative minds will come up with topics that relate to your brand and industry; however you have final approval over all content. By communicating with people on a direct yet relaxed social level, blogging transcends some of the other necessary marketing functions that you perform and increases the bond with consumers that these other functions have established. With your input, we can create a variety of content that works best for your overall marketing objectives. If you want your blog to have a formal tone but your microblogs to show that you understand people and are a fun business, let us know and we will taper content to your specifications. We are flexible and value making our customers happy as much as we value originality and quality content.
Value of Blogs
Blogging provides your brand a with valuable communication outlet and is an integral part of your social marketing strategy. We create your custom blog by utilizing a WordPress template. The ease and functionality of the WordPress platform allows us to design your blog exactly how you want it to look, lets us easily integrate it into your current website, and gives you the ability to personally make any changes or post any content you wish.
Blogs help position your brand as an expert in your industry and as a trusted voice that can be counted on for information. Blogging brings customers closer to you. As they begin to rely on you for explanations, information and news, your customers will stop seeing you as a business and view you as a trusted resource. The more interesting and helpful content that we create on your behalf, the greater the likelihood that customers will come to you on a repeated basis Blogging is a means of attracting consumer traffic. It allows different sides of your brand’s personality to be showcased and solidifies that you have more than a just a working knowledge of what you do.
Aside from creative and engaging content, blogs also help increase the online visibility of your brand through other strategic efforts such as:
- Link building – Connecting links from your blog to your website will help connect readers of your blog to your company website, aid in advancing your placement within search engines like Google and Bing, and bookmark your blog on sites like Delicious and StumbledUpon where potential customers already interested in your industry can more easily find and follow your blog.
- SEO – Search engines like Google and Bing use several algorithms to determine your organic search ranking (where you rank when someone does a search for certain words). Blogging helps maximize your volume productivity and adds a continuous stream of fresh content to your site, both of which are extremely important factors in determining your search ranking. Time factors also play a role in SEO. It is not feasible to update your website on a daily or even weekly basis; however search engine ranking does take time into account. While it is true that the longer a website is in existence, the higher the ranking it will receive, it is also true that a more recently updated site will receive a higher ranking than a site that was updated longer ago, with all other factors held constant. Our constant updates show the search engines that you are worthy of a top ranking because you add information regularly.
Value of Microblogs
We will advertise promotions, inform of new developments and further your relationship with your customer base on a regular basis via microblogging on your behalf using popular platforms such as Facebook and Twitter. We can post pictures on a multitude of platforms that will allow customers to see firsthand what your company looks like and how you labor to please them. We will establish a presence for you on all applicable social media platforms and provide additional outlets for you to communicate with customers while expanding your web presence. All of these factors plus more will bring your customer base closer to you on an emotional and ultimately physical level. The more your brand is presented as an authority in your industry and a member of your community, the closer your customers will bond with you. This increases revenue generated from existing customers as well as gets the highly sought after word of mouth recommendation to potential customers.
